WealthArch Blog

The WealthArch Blog

Smart Stock Investing Strategies: Minimize Risk, Optimize Returns

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A man holding onto the needle of a riskometer

Losing Money is Easy

Too easy. While no one will say they want to lose money, many investors just can’t help themselves. Instead of looking at the big picture of smart investment strategy, they focus only on the short term. They see trendy stocks going up, providing great short-term profits for other people, and they want their piece of the pie, too. In short, they have FOMO – Fear of Missing Out.

Their FOMO is understandable. If big returns are out there, then why can’t they get them too? Of course, they can probably get them in the short term simply by following the herd and buying the same stocks. That appears to be a smart stock investment move. What could go wrong, right?

Plenty. We saw a lot of people lose vast sums of money when the dot-com bubble burst in 2000. From 2000 to 2002, when the downturn reversed course, $5 trillion in total market capitalization was lost.

By the time the financial crisis of 2008 had run its course, $7.4 trillion in value was wiped out. The Dow Jones Index didn’t fully recover for four years, and many investors never invested in the stock market again. So much for smart, strategic investing!

Going Up, Crashing Down

It is said that stocks take the escalator up and the elevator down. Crashes and corrections can happen suddenly and catch investors off guard, leaving them panicked. When panic reaches a fever pitch, many people follow the herd, abandon smart investing strategies, throw in the towel, and sell their stocks for whatever they can get for them – losing a lot of money in the process. Unfortunately, some people lost all of their savings during past large market corrections.

Did investors see the losses coming? A few insightful experts knew something was brewing on the horizon, but most people had no idea anything was wrong, or they would’ve pulled their money out of the market.

A person holding up burning money with a down arrow

Social Media Stock Tips (“Can’t Miss!”)

I recently spoke with a person who was looking for a new financial advisor in Los Angeles. She said that she wanted someone who could beat the S&P 500 by 5% every year. I told her that was unrealistic in the long term, which should be her time horizon, not the short term.

She also didn’t care that WealthArch’s composite performance outperformed the S&P 500 over the last 1- and 3-year periods as of June 30, 2024, despite keeping a lot of cash in reserve in case a large correction occurred. She told me that she didn’t want to sit on any cash and wanted everything fully invested.

I continued to tell her that if a large correction were to occur sometime in the next 5 years, a smarter investing strategy would be to wait for lower prices before being aggressive, but she said there are people posting on X (formerly Twitter) who give 10 stock picks and those picks go up 20% per month. I didn’t bother researching who those people were because following those herds would not be smart stock investing and would likely eventually result in walking off a cliff. There’s a popular saying on Wall Street: “Everyone looks like a genius in a bull market.” But as Warren Buffett says, “When the tide turns, you know who is swimming naked.”

So, what is that person, and those like her, doing wrong? They fixate solely on returns, ignoring the need to minimize investment risk and pursue optimal risk-adjusted returns. Prioritizing returns without considering risk leaves a person susceptible to large losses when a mistake occurs, or when bad luck happens. As we saw in 2000-2002 and 2008, many investors lost more on the way down than what they made on the way back up.

Risk-Adjusted Returns

We spoke at some length about risk vs. reward in a previous blog post. It’s a good read, but some may find it a little too in-depth and technical, so I’ll keep this much more straightforward.

WealthArch focuses on smart investing strategies, such as finding an investment that is undervalued to its intrinsic value. We go to great lengths to calculate how much we believe the company is approximately worth (note however that valuation is never an exact science). We don’t simply use the over-simplified and misleading Price-to-Earnings (PE) ratio. Instead, we estimate a company’s future cash flows and discount that back to today’s present value.


Playing cards and poker chips.

Stacking the Odds

At WealthArch, to stack the odds in our favor, we patiently wait for the stock of a company we like to go below our intrinsic value estimate and only invest in their stock when the margin of safety it provides is large enough to justify taking on that amount of risk. In other words, we only invest when there is a big enough buffer between the company’s intrinsic value and the current share price in order to absorb potential losses and minimize investment risk. This way of investing is a smarter investment strategy, giving us the ability to have greater risk-adjusted returns with a lower probability of losing money. 

Risk-Adjusted Return Example

One example from our “Investing Risk and Reward” blog post is if Stock A earned 10% per year compared to Stock B, which earned 8% per year, then you would buy Stock A, right? After all, it made more money.

But what if Stock A had double the risk of Stock B? In other words, the odds of losing your money on Stock A were twice as much as what you could lose on Stock B. If that were the case, we believe that Stock B would be the smarter investment strategy from a risk-adjusted reward perspective.

To learn more about how we properly assess a company’s intrinsic value and price, please see our “Investment Approach” page.

If you would like to speak with Earl Yaokasin, CFA, our investment manager and lead financial advisor, about smart stock investing and more, please contact us.


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